Aston Martin sales dropped by practically a third in 2020 due to the Covid-19 pandemic, but the British luxury brand says that its new DBX SUV carried out strongly in the final quarter of last year, leading a sales resurgence.
Aston sold 4,150 cars last year, down 32 per cent on 2019 figures, but with the DBX on sale for its first full quarter the model showed strong progress towards the end of last year – 1,171 DBXs were delivered to customers and dealers in Q4. Sales of Aston’s exclusive special models enhanced to 32 units in Q4, up from 10 in the previous quarter.
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The firm’s annual income dropped to £611.8 million in 2020, down from £980.5 million the year before, with Aston recording an annual operating loss of £323 million. This was due to a number of factors, including a programme to decrease dealer stock levels to redress the balance between supply and demand, something Aston Martin CEO Tobias Moers says that the company is close to completing ahead of its projections.
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Stock of its GT and sports car models declined by 1,580 units as Aston moves towards a build-to-order model, with the introduction of a new DBX derivative planned in Q3 this year.