What makes a successful vehicle manufacturer? There are certainly many measures of this, however two remove basics are the capability to offer vehicles as well as then the capability to keep the people who have bought those vehicles happy in the long term.
In this week’s problem we concentrate on the latter, as we count down the brands you rate most extremely in our driver Power manufacturers’ chart. The results, of course, are based on countless your responses to our vehicle ownership satisfaction survey.
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• the very best vehicle manufacturers of 2017
As ever, there are remove winners as well as losers, however one performance I believe is particularly noteworthy is that of Lexus. In the badge-obsessed premium vehicle market, Toyota’s upmarket arm continues to carve out a unique niche for itself as a legitimate alternate to the German establishment. That’s no mean feat, really; just look at exactly how Nissan’s equivalent, Infiniti, has struggled to be a meaningful existence in Western Europe over the past few years.
But what I especially like about Lexus’ success is that it is being accomplished with a especially strong product strategy. A decade back the brand’s vehicles were impeccably developed as well as marvellously refined, however not particularly exciting. quick ahead to 2017 as well as we have daring styles like the RX as well as GS that make their rivals look positively generic, plus an electrified no-diesel powertrain policy that looks prescient in the present political climate. It’s far from your typical vehicle maker’s line-up.
And this strategy is paying dividends, as our poll shows you like the cars, voting Lexus the very best brand in such key areas as exterior styling, engine as well as gearbox performance as well as develop high quality as well as reliability.
Despite so much innovation in this industry, there are surprisingly few firms so doggedly dedicated to going their own method in the way Lexus has done, as well as it’s a tribute to its vision you rate its efforts so highly.
Do you agree with Graham? tell us what you believe in the comments section below…